Humanscale's Work
with the World Wildlife Fund

Our Commitment

We take wildlife conservation seriously because we believe in minimizing our impact on the Earth.

A leader in sustainability, Humanscale not only reduces our own carbon footprint, but also reverses the environmental impacts of others.

Our Partnership with WWF

We actively contribute to an organization that prioritizes the preservation of ecosystems: World Wildlife Fund (WWF). Humanscale CEO and Founder Bob King has been a member of WWF's National Council for more than 15 years and believes the non-profit is a natural extension of Humanscale's mission.

King had an idea to restore wild places to their natural existence, before being exploited by commercial hunters and loggers. He selected Cambodia's eastern plains for their rich ecological diversity and habitat of many endangered species. Since 2008, Humanscale has committed significant resources to the project, which focuses on the Phnom Prich Wildlife Sanctuary and the Mondulkiri Protected Forest.

Protecting Cambodia's Eastern Plains

The 1.5 million acres of Cambodia's eastern plains have been called "the Serengeti of Asia" due to the notable diversity of species present in the region. These plains are home to critically endangered and other indigenous species, such as sarus cranes, crocodiles, wild water buffalo, sun bears, leopards, green peafowl, gaurs, elephants, Eld's deer, and, importantly, tigers.

Humanscale partnered with the WWF to restore the once-rich ecosystem of the eastern plains in Cambodia, an area now suffering from intense poaching. We have since thankfully shut down poaching, and virtually all species have shown significant recovery, with the exception of tigers. They have not been seen for several years. After years of research and lobbying work, we finally had a big victory when the Cambodian government announced the world's first transnational tiger reintroduction plan. Seven Indochinese tigers will be relocated from nearby countries to the area we protect: the Mondulkiri forest. This unprecedented program has the potential to increase the nearly extinct worldwide tiger population by up to 10% and fully return this magnificent landscape to what it once was.

Additionally, the security patrols we fund in the area protect the wildlife from illegal poachers and loggers. The project has also helped to rebuild the lives of park rangers through new employment and additional training.

"It's not about protecting a particular country. It's about restoring and conserving wild places on Earth," said King. "We want to leave a planet that has all the diversity of life on it for our children and grandchildren. It's not our planet alone."

Humanscale continues to work with WWF and support the Cambodia program to further our progress in making a marked difference.