FOR IMMEDIATE RELEASE

Revolutionary Element LED Task Light Now Shipping

MCX LED Technology Sets New Bar for Task Lighting

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Karen Brooking

BDE
karen@bdeonline.biz
212-353-1383

New York, October 1, 2009 — The Element LED task light—Humanscale’s first foray into LED task lighting—is now shipping. Designed by Mark McKenna, Design Director of the Humanscale Design Studio, Element offers groundbreaking advancements in LED technology and is the first light of its kind to meet all the Department of Energy’s criteria for an LED task light.
 
Element has quickly made a mark since its June 2009 introduction, winning Gold Awards at both NeoCon 2009 in Chicago and IIDEX 2009 in Toronto, as well as a Buildings Magazine Citation of Excellence in the 2009 Buildings Product Innovations Awards.
 
“The hope has always been that LEDs would provide beautiful, efficient, and usable white light, but it wasn’t until Element’s breakthrough technology that it became a reality,” Global Product Manager of Lighting Shane Cohen said. “I think that’s been the secret to its wonderful reception. It’s very exciting.”
 
Element’s unique MCX LED Technology utilizes a single multi-chip LED that produces a large footprint of bright neutral-white 3500 Kelvin light that meets the Illuminating Engineering Society and DOE’s guidelines for comfortable ergonomic reading. And unlike other LED task lights that utilize a cluster or bar of multiple LEDs—producing a visually distracting series of shadows on the work surface—Element’s single LED produces just a single shadow for visual comfort. Core77 Design said of Element: “Though the technology was enough to impress us, Humanscale also demonstrated a tremendous attention to design… a mighty achievement.”
 
Element’s unique design is a product of its heat-shedding function. A series of metal fins keep the unit cool to extend the life of the LED—which is rated at 60,000 hours—and keep lighting performance at optimum levels. Easy replacement of the multi-chip LED also ensures a long usable life for Element, unlike virtually all other LED task lights, which cannot be repaired and must be replaced in their entirety when the LEDs fail. Additionally, Element’s interchangeable plug options accommodate most electrical outlets for global versatility.
 
Element also offers exceptional sustainability. It is the only LED task light that consumes just seven watts of power while also providing ergonomic lighting levels—the equivalent of 70 watts of incandescent lighting. Constructed primarily of eco-friendly aluminum, it contains up to 81% recycled content, is 99% recyclable and ships in 70% recycled packaging. It can also be integral to the achievement of a number of valuable LEED credits.
 
Engineered with perfect internal counterbalance, Element offers effortless one-touch positioning and a rotating head that allows light to be directed exactly where it’s needed. Designed and manufactured to exacting standards, it has achieved a variety of worldwide certifications, including UL, cUL, and CE, and comes with a 10-year warranty on all components, including the LED. Element’s color options include White with Silver trim or all Silver, and it carries a list price starting at $395.
 

For more information about Humanscale and the company’s full range of ergonomic solutions, visit www.humanscale.com or call 800-400-0625.

 

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit www.humanscale.com.

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