FOR IMMEDIATE RELEASE

Humanscale to Illuminate Clerkenwell Design Week 2013

CONTACT

Anna King
+44 (0)7780 956291
anna@informare.co.uk

LONDON - Clerkenwell Design Week is the U.K.’s premier event for design, attracting a wealth of creative businesses and the U.K.’s most prominent architects and designers. Humanscale will be joining more than 60 showrooms with an exciting programme of exhibitions and talks. During Clerkenwell Design Week, Humanscale will shine a light on design by exploring how lighting and colour in workplace interior design can affect the emotional well-being and productivity of the workforce. Step into Humanscale’s showroom to immerse yourself in our products, our events and experience ‘Eclipse’, a new interactive lighting installation by Dominic Harris and Cinimod Studio.

Bright Ideas Tuesday, May 21 8:30 a.m. and Wednesday, May 22 8:30 a.m.
In this presentation, Humanscale’s Global Director of Lighting Shane Cohen will discuss how task-ambient lighting schemes can boost worker comfort and productivity while promoting energy and cost savings. Cohen will explore the inefficiency of single-component lighting schemes and the complex relationship between lighting and human performance in office settings.

SHANE COHEN
With an education in mechanical engineering and more than 12 years of experience in premium product development, Humanscale’s Global Director of Lighting Shane Cohen specialises in solutions designed to enhance the human experience. He travels the world talking about the benefits of task-ambient lighting schemes.


Cinimod Studio: Lighting to Engage and Delight Tuesday, May 21 1:00 p.m.
Dominic Harris will share his inspirations and draws from his previous work, such as the UFO over Rio and the London Eye Mood Conductor, to discuss colour, movement in lighting and human interaction with lighting. In addition, he will talk about emerging lighting technology and how it will be used in the future.

DOMINIC HARRIS
Founder and Creative Director of Cinimod Studio Dominic Harris has a strong fascination with lighting and electronics. His projects—which range from interactive lighting sculptures to indoor lighting installations—have garnered international acclaim.

‘Eclipse’ by Cinimod Studio is a new interactive light installation which will be unveiled in the Humanscale Showroom as part of Clerkenwell Design Week. The installation was inspired by the design ethos of Humanscale, and in particular their focus on task lighting. ‘Eclipse’ plays on the concept of ‘task lighting’ by providing localised lighting that tracks the participant. The installation is based on nine of Cinimod Studio’s new ‘Pacifico Ring’ interactive chandeliers. Each ring creates a circular band of animated light that mimics a solar eclipse. The collective light experience allows visitors to interact with the visual moments seen within an eclipse, and view the sun’s movement as they walk through the gallery space. Light will respond in real time to the movement of people. As the visitor tours the exhibition, lights will swirl around the rings. Shadow and light will create waves of movements that follow participants through the exhibition creating one fluid light show.

Dominic Harris of Cinimod Studio said, “I am continuously fascinated by the interaction between users, their environment and light. Interaction is an essential part of all of the projects undertaken by Cinimod Studio. ‘Eclipse’ embodies all of these aspects and seeks to capture the imagination of visitors with the intriguing interplay between the illuminated eclipses above their heads and the projected lighting patterns that emerge from the interactive controlled array.“

‘Eclipse’ will be on display in the Humanscale showroom from the 21st to the 23rd May.

Urban Life – The Business of Colour Wednesday, May 22 1:00 p.m.
Exploring the impact of colour on our well-being, “Urban Life – The Business of Colour” will examine the social responsibilities interior designers and architects face as they design for urban environments.

Colour in the Workplace - More than Just Mere Decoration Thursday, May 23 10:00 a.m.
Though our reactions to it are largely subconscious, colour has an incredible impact on our lives. This talk will explore ways to harness the power of colour to support a productive, more motivated work force.

KAREN HALLER
A leading authority in the field of applied colour psychology, Karen Haller is an internationally renowned business colour and branding expert. As a published author, consultant and tutor, Haller has extensive knowledge about how colour affects people and their productivity.

 Tim Hutchings, President of Humanscale International comments:
“Once again, Humanscale is delighted to be an integral part of Clerkenwell Design Week, which has established itself as an important event on the U.K. design calendar. This year, we are very proud to be showcasing the ‘Eclipse’ installation which is sure to be a must-see exhibit, as well as inviting such distinguished experts in their field including Karen Haller and Humanscale’s own Shane Cohen to share their insights and vision in the disciplines of colour and light.”
 

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit www.humanscale.com.

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