Humanscale Debuts at IFA Berlin
Ergonomics Leader Expands into European Retail and Consumer Markets
BERLIN — For the first time, Humanscale, premier manufacturer and designer of ergonomic solutions, will be attending IFA, the world‘s leading trade show for consumer electronics and home appliances, taking place from 31 August - 5 September in Berlin, Germany in Hall 8.1, Stand 108. In particular, visitors to Humanscale’s stand will be able to handle prototypes of its imminently arriving air purifying solution that will redefine how busy consumers clean the air around them. The company will also be launching ZŌN Max, a revolution in targeted air purification for multiple users at once, as well as the Element Disc LED task light, the latest addition to its much-celebrated Element LED task lighting line. Several of the company’s other award-winning solutions will be on display, as well.
This debut at IFA reflects Humanscale’s shift from a strictly contract, business-to-business model to its entrée into the European retail and consumer markets. With continued international growth and a solidified global brand, Humanscale has positioned Chris Gibson—formerly the company’s Director, Air Quality Products—in a new role in which he manages all retail relationships globally for Humanscale.
To schedule an individual press appointment or interview with Humanscale executives, please contact Sophia von Voithenberg at SophiavonVoithenberg@pr-integra.com or +49 (0)40 547202-14.
Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.
For more information on Humanscale and our products, visit www.humanscale.com.