FOR IMMEDIATE RELEASE

Humanscale Announces Symtra™ Series at ICFF 2012

Decorative LED Line Represents Modern Innovation with a Nod to Archetypal Lampshade Form

CONTACT

Karen Brooking
212-353-1383
Karen@BDEonline.biz

NEW YORK — Humanscale, in partnership with Peter Stathis, will reveal its new lighting innovation, Symtra, at the International Contemporary Furniture Fair (ICFF), May 19 - 22, 2012 in New York, N.Y. As an inspired, contemporary interpretation of the archetypal lampshade form, Symtra redefines beauty in a luminaire with its sleek lines and minimalist frame.

Perceived as a symbol of domesticity, the lampshade has become a recognized object of comfort in today’s culture. Yet, with today’s technology allowing LED lights to serve the same purpose, traditional lampshades have become entirely unnecessary. Through this redefinition of the lampshade, Symtra’s iconic form and cutting-edge functionality are blazing a new standard of excellence in decorative lighting. In the words of Stathis, Symtra is “a contemporary light that merges poetics with technology, symbolism with function and aesthetics with ideology in creating a new image for a long traditional lighting icon.”

In its form and function, Symtra combines the beauty of traditional lamps with advanced LED technology. Utilizing optical waveguide technology on its inner panels, Symtra casts beautiful, warm, glare-free illumination over a broad surface. Furthermore, its lamp head has a full 360° range of rotation for ultimate ease of use. As Stathis described it, Symtra “signals the demise of the traditional light bulb and optimistically looks forward to the coming immaterial age, as form becomes phenomena.”

For more information about Humanscale’s line of lighting solutions, visit www.humanscale.com/lighting or call 800-400-0625.

About the Designer:

Peter Stathis, who considers lighting one of his life’s passions, is the former director of the graduate 3D Design Department at Cranbrook Academy of Art. He is also the founder of Virtual Studio, a San Francisco-based collaborative design studio, and his work is in the permanent collections of major museums nationally. His awards include the IDSA International Design Excellence Award, I.D. Magazine’s Annual Design Review and the ICFF Editor’s Award.
 

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit www.humanscale.com.

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