FOR IMMEDIATE RELEASE

M2 Monitor Arm Receives 'Focus Open' Silver Award

Revolutionary Monitor Arm Impresses at Design Center Stuttgartā€™s International Design Awards

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Karen Brooking

BDE
karen@bdeonline.biz
212-353-1383

NEW YORK, October 27, 2009 — Humanscale’s M2 monitor arm received a “Focus in Silver” award from Focus Open 2009, the 10th installment of Design Center Stuttgart’s Baden-Württemberg International Design Awards. Accepting entries from the widest variety of industries in the history of the distinguished competition, the 2009 awards attracted more than 400 submissions from manufacturers and designers all over the world.

The Baden-Württemberg International Design Awards are highly sought after as endorsements of the highest design quality. Awarded to “excellently designed products,” the “Focus in Silver” award distinguishes “all those products whose outstanding design quality makes them the best in any one category.” As winner of a “Focus in Silver,” the M2 adds to its already-long list of awards for superior product design, including a Best of NeoCon Gold, a Product Innovations Awards Grand Prize from Buildings Magazine, and the Best Ergonomic Solution distinction at Mixology09.

The M2’s advanced engineering promises to revolutionize the dynamic monitor arm category. Utilizing a high-performance mechanical spring—instead of a bulky, failure-prone gas cylinder—the M2 offers dynamic adjustability in an ultra-slim and eco-conscious design.

The M2 offers a remarkably long serviceable life and is backed by Humanscale’s 15-year 24/7 warranty. Made of 52% recycled and 99% recyclable materials—including significant use of 100% recycled aluminum—the M2 can contribute to a number of valuable LEED credits.

Linked to a specific theme or “focus” for their first nine years of existence, the Baden-Württemberg International Design Awards opened entry to all interested participants in 2009. Award winners were announced at a ceremony on Oct. 16, and an exhibition featuring the winning designs will be on display from Oct. 17 through Nov. 29, 2009.

 

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit www.humanscale.com.

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