FOR IMMEDIATE RELEASE

Humanscale's Diffrient World Chair to Appear at NeoCon East 2010

Award-Winning Task Chair Combines Exceptional Simplicity, Performance and Sustainability

CONTACT

Karen Brooking
212-353-1383
Karen@BDEonline.biz

NEW YORK, October 15, 2010 — Humanscale’s Diffrient World chair by legendary designer Niels Diffrient will be on display at the 2010 NeoCon East Trade Fair, October 28 – 29 in Baltimore. Representing ultimate simplicity in a high-performance task chair, Diffrient World sets an exciting new bar in sustainable task seating design, due in great part to a significant new advance in dynamic recline technology.

Made from just eight major parts and weighing only 25 pounds, the Diffrient World chair achieves Humanscale’s signature weight-sensitive recline through an innovative new design that functions without a mechanism. Utilizing two frame components, the user’s body weight, and the laws of physics, the Diffrient World chair’s mech-free recline action automatically adjusts to the needs of each user, offering appropriate levels of resistance without unnecessary locks, dials or manual controls.

Like its older sibling, the award-winning Liberty chair, the Diffrient World chair features Form-Sensing Mesh Technology that ensures perfect lumbar support for every user without the bulky and often uncomfortable external lumbar devices found on all other mesh chairs. Additionally, a mesh seat pan with a frameless front edge provides soft support under the thighs for all-day sitting comfort.

By achieving high levels of performance and functionality with just 80 parts overall—less than one-third the parts of traditional task chairs—the Diffrient World chair is assured of long-term durability that far exceeds its competitors. With fewer parts, controls and mechanisms, the Diffrient World chair has fewer things that can go wrong over time. As such, it is backed by an industry-best 15-year, 24/7 warranty.

The chair’s ultra-light weight and minimal-part design require significantly less raw material and fewer manufacturing processes than its competitors. As a result, two to three Diffrient World chairs have the same overall environmental impact as a single traditional task chair. Its durability and modularity—for easy in-field upgrades—further minimize its carbon footprint to ensure a long life of service. And when the chair does finally need to be replaced, its simple design makes disassembly a snap so that 97% of its components can easily be recycled.

The Diffrient World chair offers fixed or adjustable armrests that move with the sitter for continuous ergonomic support during recline. An armless model is also available, along with an optional upholstered seat cushion. The chair will debut in a variety of mesh styles and colors, along with three frame color options: Black, White and Gray.

The recipient of the ‘Best of the Best’ distinction from the prestigious Red Dot Awards, a Gold IIDEX Innovation Award at IIDEX/NeoCon Canada 2009 and a 2009 Citation of Excellence from the Buildings Magazine Product Innovations Awards, the Diffrient World chair carries a list price starting at $740.

For more information about Humanscale and its full range of ergonomic solutions, visit www.humanscale.com or call 800-400-0625.

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit www.humanscale.com.

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Diffrient World Chair Side View
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Diffrient World Chair Front View White Frame
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Diffrient World Chair 3/4 View Gray Frame Blue
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Diffrient World Chair 3/4 View White Frame Green
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Diffrient World Chair, 3/4ths View
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Diffrient World Chair, Side View
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Humanscale Logo: JPG
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