FOR IMMEDIATE RELEASE

Humanscale to Display Horizon LED Task Light at 2010 Orgatec

New Lighting Innovation is First to Feature Thin Thin LED Technologyâ„¢

CONTACT

Jamie Rolfe
+44 (0)20 7566 7990
jrolfe@humanscale.co.uk

LONDON, October 12, 2010 - Humanscale will display its newest lighting innovation at the 2010 Orgatec Furniture Fair: the Horizon LED task light by designers Peter Stathis and Michael McCoy. Featuring the first utilisation of Thin Film LED Technology in a task light, the groundbreaking and visually striking Horizon creates a wide, glare-free footprint of illumination perfect for ergonomic use in any environment.

Horizon’s Thin Film Technology utilises a number of high-intensity LEDs surrounding several layers of polycarbonate and optical films to create a broad, rectangular plane of even illumination that appears to float above the desktop. The intense light source projects illumination toward the work surface for an ultra-wide footprint of warm, inviting 3000K light that is ideal for hospitality, home and office applications alike.

Thin Film Technology’s true innovation lies in its ability to create a wide, consistent plane of illumination. Consequently, the Horizon light overcomes the traditional weaknesses of LED task lights - poor, bluish-colored light quality, odd-shaped illumination footprints, and multiple distracting shadows on the work surface - to create a broad swath of consistent light that meets and exceeds ergonomic standards. It also boasts superior energy efficiency and ultra-long life, consuming less than 11 watts of power and offering a lifespan rated for 50,000 to 60,000 hours - 25 to 30 years of daily use in a 9-to-5 setting.

Horizon seamlessly balances performance and style with a design featuring an ultra-thin rectangular head and sturdy round base connected by spherical joints. It offers intuitive positioning - adjustment is achieved by simply moving the light to the desired position - although its incredible illumination footprint provides light where it’s needed with little to no adjustment.

Horizon co-designer Peter Stathis is the former director of the graduate 3D Design Department at Cranbrook Academy of Art. He is also the founder of Virtual Studio, a San Francisco-based collaborative design studio, and his work is included in the permanent collections of major museums nationally. Stathis’ awards include the IDSA International Design Excellence Award, I.D. Magazine’s Annual Design Review, and the ICFF Editor’s Award.

Michael McCoy, who collaborated with Stathis on Horizon, was the first recipient of the Smithsonian's Design Minds National Design Award for “affecting a paradigm shift in design thinking.” His work has been exhibited internationally, including London's Design Museum, the San Francisco Museum of Modern Art, and the Smithsonian’s Cooper-Hewitt, National Design Museum. McCoy has won more than 200 design awards for his work in furniture, interiors and product design.

For more information about Humanscale and its full range of ergonomic solutions, visit www.humanscale.com or call +44 (0)20 7566 7990.

About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.

 For more information on Humanscale and our products, visit www.humanscale.com.

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