Electronic Communications to Reduce Carbon Footprint, Increase Efficiency
NEW YORK, May 27, 2009 — In an effort to significantly reduce the environmental impact of its printed literature, Humanscale has adopted an electronic marketing initiative that will reduce the number of brochures it prints by 90% and save more than 1,300 trees each year.
In 2008, Humanscale printed more than 10 million pages of literature for use in North America alone. In addition to their impact on forests, these brochures and sell sheets were responsible for large amounts of carbon released into the atmosphere from paper production and printing, and significant levels of fuel consumption associated with transporting both the bulk paper and printed brochures.
“When we looked at the real environmental impact of our printed literature program, it was clear that we needed to change course and focus our future efforts on digital marketing, which we believe is the future of marketing in our industry,” says Tom Revelle, Humanscale’s Vice President of Marketing.
The benefits of digital literature, in addition to virtually zero environmental impact, are many.
“While we initiated this program for its environmental advantages, we expect to see many other benefits as well,” adds Revelle. These benefits include no longer dealing with out-of-date materials, less management of literature inventory at dealerships and A&D firms, much quicker turnaround to get new or updated materials into the field, and, of course, cost savings.
The few pieces of literature that Humanscale will continue to print will be Forest Stewardship Council (FSC)-certified to ensure the use of eco-conscious paper, printing products and processes. While the contract furniture industry as a whole has been reluctant to go paperless, the ever-increasing reliance on computers has made the transition to electronic materials both logical and beneficial.
For more information about Humanscale and its full range of sustainable ergonomic solutions, visit www.humanscale.com or call 800-400-0625.
Humanscale is the premier designer and manufacturer of ergonomic products that improve the health and comfort of work life. Achieving more with less, Humanscale’s product designs have been honored with more than 140 prestigious awards since 2007 and featured in various museums such as The Museum of Modern Art.